Here lies Taylor Swift’s reputation

Taylor Swift sings in her new music video,

Taylor Swift sings in her new music video, "Look What You Made Me Do."

Olivia Price, Print Editor

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Smoke hovers above a black ground, weaving between gravestones. A ghost-like woman claws out of a grave. Surprise, this isn’t a Stephen King movie, it’s music artist Taylor Swift’s newest music video.

Last Thursday, August 24, Swift dropped her single “Look What You Made Me Do” to the elation of her fanbase. The song got a many-fold response because it was so different from all of her past music. Although with each of her past album’s Swift’s style has changed, in the past it hasn’t seemed to have jumped this much, going from pop to an alternative, almost darker feel. Many people also had theories about what the message behind the semi-creepy, semi-angry vibe in the video she made to go along with the new song.

People speculated on whether she was possibly throwing some shade at Kanye West because of her reference to a “tilted” stage, which Kanye once used. It’s also speculated that she’s subtly addressing her feud with Katy Perry, particularly due to her hairstyle in one scene that looks eerily similar to the one Katy Perry is currently sporting. There is also speculation about if Swift was possibly satirizing the reputation she’s created for herself, or the one the media has created for her.

Personally, I enjoyed Swift’s new music video, but also it also spooked me a little. I liked how she was very blatantly trying to say something about how she feels attacked by certain other celebrities, but what she possibly could have been saying has some concerning connotations. For instance, when she was dressed up in her red outfit, sitting on her throne of snakes, at one point she says (in a quotable line, might I add), “‘I’m sorry the old Taylor can’t come to the phone right now. Why? Oh, ‘cause she’s dead!’” I totally understand that she’s been attacked while being a public figure, but my hesitation with this line is who “killed” the old Swift? Did she let the haters eventually get to her so much so that she felt like she had to take on a new persona in order to enact revenge?

In her old music, specifically the 1989 album and her song, “Shake it off”, Swift championed an attitude of self-confidence and said she literally tried to just shake off the haters. So it makes me a little sad if she’s stepped away from that mindset now, if the line “all I think about is karma”, is how she really feels toward her haters.

Overall, Taylor Swift’s new song and music video were quality pieces of work, but they are also undeniably a turning point in how Taylor Swift portrays herself and responds to negative comments from other celebrities and the public.

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