Do the runways still matter?

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Do the runways still matter?

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Before the current digital age, fashion was dependent upon and defined by the magazine editors and department store buyers. These select few would sit front row of every designer’s runway shows during the bi-annual fashion weeks in New York, Paris, Milan and London. From these shows, the editors and buyers would determine the trends for each season

However, with the rise of the digital age, blogs are allowing fashion to be much more accessible to the “common” people (i.e. not just those who work in fashion). And along with blogs came the infamous “street style” photography and sites. “Street style” refers to the wardrobes of anyone on the “street.”

In fact, “street style” has become so popular in the fashion industry that now people, who don’t attend the exclusive fashion shows, simply walk around outside the location of the show in the hopes of being photographed for a “street style” blog. “Street style” is also becoming prominent in defining trends for magazines, as well.

This makes me wonder, how are the high fashion and couture runways relevant to the everyday life of an individual? Are the runways becoming simply an art that people enjoy to look at?

“Street style” blogs are, in fact, leaps and bounds more accessible and relatable to the average reader. In some ways, what has now become known as “model off-duty style,” or what models wear as they are traveling in between fashion shows, is more influential in the fashion realm than the runways the models walk on.

Check out some prominent “street style” photographers here: Street Peeper, The Sartorialist, and Tommy Ton.

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